Why Pink Floyd? Website
Official Portuguese launch website and interactive discography explorer for EMI Music's monumental global reissue campaign 'Why Pink Floyd?', celebrating the band's remastered catalog and unreleased vault recordings.
1. Honoring Classic Rock Heritage
To celebrate the comprehensive remastering and unvaulting of Pink Floyd's legendary catalog, EMI Music launched the global campaign "Why Pink Floyd?". As part of this worldwide cultural event, EMI Music Portugal required a dedicated digital destination for Portuguese fans to explore the restored sound recordings, discover unreleased alternate studio takes, and examine collector box sets.
A Multi-Tiered Product Journey for Vinyl Purists and Audiophiles
The campaign introduced multiple physical editions for every studio album. The website established a clear taxonomy separating the tiers: Discovery (Remastered Studio Works), Experience (Expanded Editions with Vault Gems), Immersion (Definitive Multi-Disc Box Sets with Facsimiles), and Heavyweight Vinyl.
2. Interactive Discography & Archival Audio Player
The website served as an interactive musicology museum for classic rock enthusiasts:
- Seminal Album Focus: Deep multimedia features for iconic masterpieces: The Dark Side of the Moon (1973), Wish You Were Here (1975), The Wall (1979), Animals (1977), Meddle (1971), and The Piper at the Gates of Dawn (1967).
- Streaming Vault Previews: Embedded streaming audio players giving fans instant acoustic previews of remastered classics and previously unreleased live bootlegs.
- Immersion Box Set Unboxing: High-resolution photography of rare historical facsimiles, original album art by Storm Thorgerson / Hipgnosis, collector marbles, backstage passes, and handwritten lyrics.
- Video & Documentary Vault: Streaming historic concert footage, band interviews, and restoration documentaries.
3. Social Engagement & Retail Conversion
Integrated social sharing buttons and direct purchase links connecting Portuguese fans to official music retailers (FNAC, Worten) to purchase collector editions.
