Website for Cascais Investment
Official municipal inward investment and economic development portal developed for the Cascais City Council. Features persona-driven routing for international investors, entrepreneurs, and local business owners.
1. Strategic Mandate: Attracting Inward Business to Cascais
The Municipality of Cascais launched Cascais Invest (cascaisinvest.pt) as the definitive digital gateway to attract foreign direct investment, promote corporate relocation, and foster startup entrepreneurship within the municipality. The objective was to position Cascais not only as a premier coastal destination, but as a dynamic European business hub with world-class infrastructure.
Persona-Driven Routing: Direct Answers for Every Stakeholder
Rather than a monolithic public portal, the homepage was architected around three prominent persona gateways: "I am an Investor", "I am an Entrepreneur", and "I am a Business Owner", immediately filtering municipal services, incentives, and contact officers.
2. Information Architecture & Core Value Pillars
The portal communicates Cascais' competitive advantages through structured economic storytelling:
- "Why Invest in Cascais?": Three key value pillars:
- Dedicated Business Infrastructure: Business incubation facilities, technology parks, and coworking hubs through DNA Cascais.
- Strategic Regional Connectivity: Located 20 minutes from Lisbon International Airport, supported by highway networks, regional rail, and deep-water marina infrastructure.
- Quality of Life: Year-round temperate climate, accredited international schools, high civic safety, and premier coastal living.
- Municipal Incentives & Licensing Support: Fast-track municipal licensing, tax benefits, and commercial property matching services.
- Real-Time Civic Integration: Live coastal weather telemetry, civic agenda updates, and direct business assistance hotline.
- Bilingual Localization: Seamless bilingual interface enabling international venture capitalists and multinational executives to review municipal assets in English.
3. Clean Corporate UX
Designed with Cascais' distinctive azure blue palette, high-resolution coastline photography, and clear typographic hierarchy that balances municipal authority with modern corporate efficiency.
