Karacter Agency Website
End-to-end UX/UI architecture, project management, and CRM integration for Karacter Agency, one of Portugal's leading fashion modeling and talent agencies. The platform synchronizes directly with the internal agency database to publish live model portfolios, composite cards, and booking availability.
1. Operational Problem: Fashion Portfolio Management at Scale
Managing portfolios, polaroids, and physical composite cards for hundreds of international fashion models, commercial actors, and talents across multiple divisions requires constant updates. Traditional agency websites suffer from severe data obsolescence when bookers must manually re-upload high-resolution imagery and update measurements every time a model books an international campaign.
Seamless Two-Way CRM Sync: Zero Manual Data Duplication
The platform was engineered with direct database synchronization between Karacter Agency's internal management CRM and the public front-end. When agency bookers update a model's measurements, composite book, or representation status, the live website reflects the update instantly across all desktop and mobile viewports.
2. Information Architecture & Division Taxonomy
The site architecture organizes Karacter Agency's extensive roster into distinct professional categories, each with tailored search and filtering parameters:
- Divisions: Dedicated sections for Women, Men, Talents, Kids, Commercial, and Covergirl, each optimized for casting directors and advertising agencies.
- Composite Card Engine: High-profile talent profiles (including Portuguese Golden Globe winner and international supermodel Fernando Cabral, as well as Vogue cover model Marianne Bittencourt) feature digital comp cards with direct downloads for casting calls.
- Interactive Metric & Imperial Conversion: Instant unit switching between Metric (cm/kg) and Imperial (ft/in/lbs) for international client bookings, dynamically updating Height, Bust, Waist, Hips, Shoe Size, Hair, and Eye Color.
- "Be a Model" Casting Funnel: An interactive digital scouting application workflow allowing aspiring models to submit polaroids, headshots, full-body angles, and physical stats directly into the agency's scouting pipeline.
3. Brand Activations & Editorial Integration
Celebrating the agency's 15-year anniversary ("15 Years — Great Ideas for Great Results"), the website integrates a dynamic press and editorial journal showcasing agency stars in international publications like GQ Portugal, Vogue, and commercial campaigns (FreshJealous, H&M, Portuguese Soul), paired with live Instagram media feed synchronization.
