200M Landing Page
Official co-investment landing page designed for the Portuguese Government's €200M Fund (Ministry of the Economy & Portugal Ventures) to mobilize international venture capital into Portuguese tech startups.
1. Strategic Mandate: Attracting Global Venture Capital
The 200M Fund was launched by the Portuguese Ministry of the Economy and Portugal Ventures as a flagship €200 million state co-investment facility under the banner #THISISPORTUGAL. Its explicit mission was to partner with top-tier international venture capital firms to co-fund high-growth Portuguese startups, bridging the domestic funding gap in later-stage rounds.
Removing Cross-Border Frictions for Foreign VCs
A key barrier for international investors was regulatory complexity. The landing page prominently highlighted the fund's biggest structural incentive: foreign funds could co-invest directly from their foreign entities without establishing a Portuguese investment vehicle.
2. Structured Storytelling & Financial Value Proposition
The single-page architecture guides sovereign funds, venture partners, and institutional investors through a structured decision funnel:
- Highlights & Core Value Proposition: Bold hero messaging addressing foreign investor compliance upfront, backed by Lisbon skyline photography reflecting Portugal's emerging tech hub status.
- Strategic Goals: Clear objectives focused on attracting international VCs to Portuguese tech and mobilizing world-class entrepreneurs to relocate operations to Portugal.
- Compliance Criteria: Transparent eligibility parameters: proven track record, experience in preferred sectors, and minimum critical assets under management (AUM).
- Co-Investment Terms: Clear deal structure: ticket sizes from €500K to €3.75M per transaction (up to 100% matching), a 4-year Call Option mechanism, and focus on priority sectors: Life Sciences, Biotechnology, Digital & IT, Tourism, and Industry 4.0 (Robotics, Nanotech, IoT).
- Interactive FAQ & Inward Lead Form: Accordion FAQ handling legal questions and a streamlined contact form routing directly to the Portugal Ventures investment committee.
3. Responsive Performance & Institutional Trust
Engineered with a modern magenta and deep-navy aesthetic that broke away from conventional bureaucratic government websites while upholding official institutional authority with the Portuguese Ministry of the Economy emblem.
